Airdrops are powerful economic levers used to foster engagement and loyalty within communities. When members become actively involved, they create additional value by increasing interest in the project itself. However, without fair play, trust within the community and key resources are compromised.

The Challenge

Trust Is Undermined by Foul Play

Airdrop events are undeniably effective for growing communities, but identifying bots and duplicate participants can be challenging. Fair distribution of tokens is crucial to keep users engaged and maintain their trust. At the same time, preserving anonymity is important to encourage participation. Sybil attackers, posing as real users, frequently attempt to collect multiple rewards. This leads to immediate token dumps post-airdrop, causing price crashes and poor returns on investment for projects. Bots also inflate participant numbers, reducing the actual reward per genuine user and diluting the value of the airdrop. So, how can projects prevent bots and duplicated users from being whitelisted in your FairDrop?

The Solution

Only Legitimate and Unique Users Allowed

The Proof of Personhood (PoP) technology guarantees that only real and distinct members are rewarded. By eliminating bots and duplicate users, PoP serves as a privacy-preserving identification method and is the first step toward building reliable and honest communities. Enforcing the requirement for PoP verification to participate in airdrops ensures fair distribution of tokens, preventing assets from going to waste.

Anima, part of Synaps, offers a robust solution with its Reputation NFT, a Soulbound Token (SBT) gated by a Proof of Personhood (PoP) technology. This innovative approach ensures that each participant in an airdrop is a verified human, significantly reducing the risk of bot interference.

How It Works:

• Proof of Personhood Verification: Users undergo a verification process that confirms their unique identity without compromising privacy.

• Minting Soulbound NFTs: Verified users can mint a Reputation NFT, anchoring their unique human identity on the blockchain. This non-transferable token certifies their uniqueness on-chain.

• On-Chain Verification for Projects: Projects can easily verify the authenticity of participants through on-chain data, ensuring rewards are distributed to genuine users.

For more information, visit Anima's website.

Our Achievements

• 20,000+ PoP Verifications Completed

• 99.5% Uniqueness Validation Reliability Rate

• 10-Second Validation Time

Proof of Personhood with Synaps and Anima

Anima's PoP solution, designed in collaboration with Synaps, is the most scalable, user friendly and efficient solution to identify unique users.

Reliable technology based on biometric check:

• Users’ personhood are validated via a biometric check through a face scan that generates a face graph.

Privacy-preserving technology:

• The FaceGraph is an encrypted proxy that contains no biometric data and cannot be used to recreate someone's face, keeping identities anonymous.

Full scalability:

• The PoP challenge can be performed through a camera of a desktop or a mobile and is therefore accessible to everyone.

• PoP verification is based on AI and can verify a high volume of users instantly.

Enhancing Fairness and Integrity in Airdrops

By integrating systems like Anima's Reputation NFTs, projects can protect their marketing activations from bot attacks and rekindle the true spirit of community engagement. This shift is a game-changer for transitioning from hype-driven marketing to value-driven growth. It lays the groundwork for a more sustainable model of community engagement, where true contributors are recognized and rewarded.

Conclusion

Airdrops need reform to prevent bot exploitation and ensure genuine community engagement. Synaps, with Anima's innovative solutions, offers a pathway to secure, fair, and effective airdrop strategies. By embracing Sybil resistance, you can transform your airdrop campaigns from a bot-dominated ordeal into a fair, engaging, and profitable strategy for all genuine participants.

For further details on how to implement these solutions, visit Anima's website.